Truecaller

Truecaller is a mobile app trusted by millions around the world for identifying unknown callers, blocking spam, and making communication safer and more efficient. Built with privacy and user control at its core, Truecaller has become a go-to tool for smarter calling.

To highlight one of its more advanced features, Virtual Assistant. We created an explainer video that introduces how the function works and the value it brings. The Virtual Assistant answers calls on the user’s behalf, using a natural-sounding voice and real-time transcription to help people decide whether to take the call, ignore it, or follow up later.

As part of the creative team, I contributed as Art Director, Animator, and Illustrator, working closely with other team members to bring the concept to life.

The video introduces the feature in a lighthearted way, highlighting how it can help users save time and stay in control of their calls.

Creative Lead & Storyboard:
Sofie Edvardsson

Producer
Simon Österhof

Art Direction:
Daniel Elv-Forsén

Animation:
Daniel Elv-Forsén
Joona Aalto

Illustration:
Daniel Elv-Forsén
Joona Aalto
Line Hagsand

Produced at Soja animation